LinkedIn is quickly becoming a reliable vehicle employers to find the right candidates. This makes your LinkedIn profile more important than ever in your job search. However, most people don’t know how to build a professional LinkedIn profile.

Here are a few steps to ensure you have a professional LinkedIn profile.

1. Use the right profile picture.

Use a high-quality, professional headshot, and make the picture visible to everyone.

To control your visibility, go to your profile and click “Edit public profile and URL” in the upper-right corner. In the right-side column, you’ll see a rundown of your current visibility options. You can make your profile photo visible to your contacts, your network, or all LinkedIn members— or you can choose “Public.” When you change your profile picture visibility to “Public,” you make yourself easier to find via search engines or other networks.

Choose a high-quality background picture that conveys something meaningful about you, too.

2. Write a neat and concise headline and summary.

In your headline, describe what you do in 120 characters or less. Be original and creative, but also maintain clarity and be informative. Include relevant industry keywords. That will make you easier to find when people are searching for professionals in your field.

Keep your summary brief and exciting. Revisit and revise it regularly to make sure it’s accurate and timely.

The summary section allows you to add images, videos, documents, and links, add relevant pieces that show off your most exceptional work.

3. Insert relevant skills

Add the important skills, certification, or abilities you have, and ask your friends and colleagues to endorse you. More is always better when it comes to LinkedIn Skills. It’s better to list fewer skills (and gain endorsements on those) than to list a wide array of unendorsed skills.

Update this section regularly—or at least whenever you learn a new skill. You should also delete skills that are no longer relevant to your career interests.

4.  Include relevant professional details                 

Don’t list all your previous jobs—unless they’re pertinent to your current career path and job opportunities. Instead, focus on the workplaces and experiences that paint your professional credentials in a positive light.

Remember to update your current position, too. If you’ve received a promotion, won an award, published an article, or are involved in an exciting project, it makes sense to update your profile accordingly.

5. Ask for recommendations

Substantive, descriptive recommendations from former or current colleagues are perhaps the most persuasive content you can have on your LinkedIn profile. Write recommendations for others freely, and be bold about asking for friends to return the favor.

You can find the buttons for requesting and writing a recommendation by going to your contact’s profile page and clicking the white “More …” button next to “Message.”

6. Add certificates

Do you have any relevant certifications? Did you graduate from a course or receive any online training?

Don’t be shy about posting them.

7. Edit your URL

To change the URL, click on the profile on your top right screen corner.

This is a chance to tighten and personalize your URL, which will make you easier to find through Google and other search engines.

In light of recent events, you may be working remotely for a while. This also means you’ll have fewer chances of networking with other professionals and employers, with a customized LinkedIn profile, you can achieve the same –if not better, results than physical networking events.


With the above key tips, you are good to go on creating a powerful LinkedIn profile.

However, getting that first contact is only step one of the process. To fully optimize your brand, upgrade your Curriculum Vitae and your Interviewing skills today. Our resident HR experts are available to assist you to reach your career goals.

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